Developed a comprehensive case study for Travelish, a mobile app designed to revolutionize collaborative group travel planning. The project addressed the challenge of coordinating varied schedules, interests, and budgets by creating a one-stop-shop solution. Key deliverables included extensive user research, a refined problem statement, a clear value proposition, and a detailed competitive analysis against platforms like Airbnb and Pinterest. The process culminated in a clickable digital prototype, informed by user testing and iterative design.